Where Do Tablet PCs Fit in the Market?
by Wyatt WalterThe web is abuzz with all kinds of bloggers and other writers talking of how 2010 will be ‘the year of the tablet pc‘. I have to admit, these devices look really cool, but where do they fit in? I’m getting a bit confused about what these tablets are supposed to replace and what exact function they would serve in my life.
A conversation by the BBC with Microsoft CEO Steve Ballmer said it all for me. During the interview, Ballmer was talking about why the tablet would take off this year after years of trying. Ballmer did raise some good points about technology evolving, however, he raised a big question for me. During the interview he stated that, “These things are not replacement [devices] in every sense.” Meaning, one won’t replace their laptop or smartphone with a tablet. My problem is, where does that leave the tablet, then?
For me personally, I’m sick of having more gadgets. I’ve got a BlackBerry, an iPod, a MacBook, a Wii, a DVR, and a desktop computer. I’ve like the idea of having a Kindle and maybe a GPS device, but I’ve been turned off about the idea of having yet another device to throw into my backpack or pocket. If a tablet PC can’t replace one of my gadgets (hopefully a gadget that’s larger than the tablet), then it definitely has no place in my home. In addition to that, I’m not sure what economy these people are living in that we can afford all these devices plus purchase another one that doesn’t let us not purchase either a phone or a laptop.
The closest thing that I’ve heard of a tablet replacing is a netbook. That may be the case, only time will tell. The problem with that logic in my mind, however, is that the tablet PCs will likely be significantly higher-priced than netbooks have been so far which might make them cost-prohibitive as replacements for netbooks.
Of course, only time will tell, but I’m not yet convinced that these tablet PCs will see nearly the market share that we’re being led to believe. If Ballmer is right (I believe he is here) and these devices are just add-ons and not replacements for traditional laptops or smartphones, the tablet is doomed to be a niche product forever.
Tags: microsoft, netbooks, steve ballmer
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Jan 11th, 2010
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