Posts Tagged ‘red hat’

Linux Vendors: United They Will Stand?

Ever since reading OStatic’s article about how Linux netbook returns really aren’t the problem with Linux market share, I can’t seem to quite get over the conclusion. They make an excellent point. Microsoft has lots of money and can afford to throw a lot of it at marketing. And Linux vendors? Not so much. To ‘requote’ (RQ?) Joe Brockmeier from Novell:

“If you took the marketing budgets of all the Linux vendors combined, and then doubled that figure, and then added a zero, you might start approaching what Microsoft spends on marketing Windows. Maybe.”

Wow. That’s one heck of a deficit to overcome. The funny thing about the software business is that as long as your technology is ‘good enough’, often that’s all it takes. From there it’s marketing. It’s sad, but true. It’s not that one has to match dollar-for-dollar, but that’s certainly not a difference that’s easily compensated for.

Okay, so there’s a problem. What’s the solution? Let’s read on in Brockmeier’s quote:

“The ad councils for various industries have the right idea — it’s a good idea to pool your money to grow the market when you’re jointly competing with another industry.”

This is where I have to disagree. Pooling money for marketing from Canonical, Red Hat, and Novell (and perhaps some lesser-known Linux vendors) for the benefit of whom? Linux? What Linux? Ubuntu? Red Hat? SUSE? If I were a Red Hat shareholder, I wouldn’t exactly appreciate my dollars being spent marketing ‘Linux’. While I like Linux, Red Hat needs to market Red Hat.

Is this what Linux has come to? A charity that vendors can pool their money into with the hopes of getting something out of it? Now, it is true that these vendors rely upon Linux upstream to have a product to sell, but as long as there are differences in distributions, there will be different marketing strategies. And that’s for good reason. Ubuntu is popular on desktops and laptops. Red Hat is not. In fact, Red Hat appears to not even care about the desktop market. SUSE fits somewhere in the middle there.

Can the three combine marketing strategies? Maybe. While I definitely like the idea of Linux dominating both the server and client operating system market shares, I would hate to see tension created between vendors because advertising doesn’t help out each equally. That would just serve to hurt all three. As a community, Linux vendors can’t even agree on a sound subsystem, let along a marketing strategy.

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Filed under Tech Trends : Comments (0) : Aug 16th, 2009